Why Are Millennials Important To Marketers?

What is the best way to market to Millennials?

Here are their words on how to market to people younger than 35.Make sure your product is Instagram-worthy.Let your audience be your star.Optimize content for social.Focus on word of mouth.Meet them in person.Give them an instant response.Make your campaigns adaptable.Appeal to their values.More items…•.

What is the biggest problem with Millennials?

Because they came of age during the Great Recession, millennials are dealing with a number of financial problems. Some of millennials’ most critical money problems are student loan debt, inflating living costs, unexpected expenses, and needing to save more for life milestones.

What are Millennials favorite brands?

Here are millennials’ top 100 favorite brands, according to the survey:100. Ross. … Guess. Instagram/Guess. … Johnson & Johnson. AP. … Subway. Courtesy of Subway. … Anthropologie. Antropologie. … Urban Decay. Urban Decay. … YouTube (tie) … Anheuser-Busch (tie)More items…•

What Millennials are interested in?

Millennials seek recognition more than any other generation, which proves that the generation is all about individualism. Therefore, millennials want to publicize as much as they can, and the one tool responsible for this is social media.

What do Millennials spend the most money on?

Millennials spend more on comforts and conveniences: 60% of millennials spend more than $4 on a single coffee….Millennials spend more per year on:Groceries.Gas.Restaurants.Their cellphone as nearly all own a smartphone and comprise the highest usage as well.Hobbies, electronics, and clothing.

What do Millenials do for fun?

Some might be surprised to see that outdoor/nature activities were the top category of fun/leisure that Gen Z and Millennials are engaging in when they’re away from their devices. Hiking was the number one activity in this category, followed by walking, then beach visits.

Why is it important to market to Millennials?

The most significant benefit to attracting a Millennial audience is their potential long-term value to a brand. However, a common misconception is that they aren’t brand loyal because there are always new and improved products entering the market. … And Millennials place a strong emphasis on brands that “get them.”

What Millennials care about?

Millennials care about social issues. Civil rights/racial discrimination, healthcare (for themselves and their aging parents and grandparents), education and employment are the causes millennials in this country consistently care the most about.

What are the values of Millennials?

(For more on this see earlier posts, “Millennial Values: Back to the Future?” and “Millennials More Upright than Kids 20 Years Ago“.) They value family, personal connection, and loyalty. They seek out the genuine and are repulsed by phony. They are famously optimistic and believe in the possibility of change.

What do millennials want in a job?

Millennials are generally confident, achievement-oriented, enjoy working in teams. They want perfect work-life balance, as they give emphasis on their life as well. This generation is well skilled in terms of technology usage and enjoys being tech savvy.

Are Millennials happy?

A new Wells Fargo study suggests that millennials (ages 20-36) link satisfaction and happiness with stability and financial responsibility. About a third of participants are satisfied with their financial status and 62% felt happy overall, with 65% using the word “meaningful” to describe their lives.

What are millennials afraid of?

Top 10 millennial modern and traditional fears:Spiders (37%)Phone running out of battery (31%)Fear of sending a text to the wrong person (26%)Missing a flight (24%)Having no Wi-Fi (24%)Heights (24%)Bees/wasps (23%)Missing a train (22%)More items…•

Which Millennials are most important?

Research says Millennials work as hard, if not harder than other generations, and are optimistic about their careers. … 87% of Millennials say professional development or career growth opportunities are very important. 19% of Millennials say flexibility is their most important workplace benefit.

Are Millennials loyal to brands?

Millennials are the most brand loyal generation; Elite Daily and Crowdtwist released a report revealing 50.5 percent Millennials claim extreme loyalty to their brands. When brands emerge on multiple social media platforms, they increase their visibility to the public. If the brand is authentic, people will take notice.

How old are Millennials now?

Nielsen Media Research has defined millennials as adults between the ages of 22 and 38 years old in 2019. CNN reports that studies often use 1981–1996 to define millennials, but sometimes 1980–2000.